FIFA has appointed On Location, a global leader in premium experiences, hospitality and travel, as the Official Hospitality Provider of the FIFA World Cup 26, which will take place across Canada, Mexico and the USA from 11 June to 19 July 2026.
As per a statement from the global body, the development comes after a thorough selection process. It announced that On Location will help FIFA deliver its biggest-ever and most dynamic hospitality programme for the FIFA World Cup 26, offering ticket-inclusive fan experience packages for the world’s biggest single-sport event. From die-hard football fans to friends and families, and to companies hosting guests or employees, FIFA and On Location will provide options to suit all types of fans.
The stadiums hosting FIFA World Cup 26 matches already boast some of the world’s best hospitality features. With products ranging from exclusive stadium suites to bustling hospitality villages and extraordinary add-on experiences in between, there will be more choices than ever before. Hospitality packages are expected to hit the market later this year via FIFA.com/hospitality and official sales agents, providing the first opportunity for fans to purchase official FIFA World Cup 26 tickets.
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Commenting on the development, Mattias Grafstrom, FIFA Secretary General, said: “North America has long been renowned as a global leader in delivering the best sports and entertainment experiences for fans, while the FIFA World Cup is known for offering the most unique and thrilling atmosphere one can experience in a stadium.”
“With this groundbreaking agreement, we’re sure that we have found the perfect provider to offer premium experience products for the next World Cup that will appeal to domestic audiences across all three host countries, as well as the millions expected to travel from abroad for this historic tournament in 2026,” he added.
As the Official Hospitality Provider of the FIFA World Cup 26, On Location will have exclusive global rights to promote, sell and operate the Official Hospitality Programme at the 16 state-of-the-art stadiums – including five at which it has previously delivered Super Bowl hospitality – across the tournament’s Host Cities. For more information on the Host Cities and the match schedule that was unveiled in February 2024, click here.
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On the other hand, Paul Caine, President of On Location, said: “The FIFA World Cup 26 will be transformative for the sport, and we are proud to be working with FIFA to deliver its largest hospitality programme ever and playing a role in football’s growth in North America. More people than ever will have the chance to experience an elevated, modern take on hospitality at one of the world’s greatest events, making memories that will last a lifetime.”
The FIFA World Cup 26 is expected to help FIFA generate USD 11 billion during the 2023-2026 financial cycle, with the hospitality programme set to contribute significantly towards that target. As underlined in the FIFA Annual Report 2023, revenue generated by FIFA tournaments is invested directly into global football development after operating cost deductions.
The FIFA World Cup 26 will be the most inclusive and diverse sporting event ever, with three host countries, 16 Host Cities, 48 teams and 104 matches uniting the entire world on a huge stage and engaging millions of people across 16 stadiums as well as billions more worldwide.
